What If Instagram Shut Down Tomorrow

Photo by Tuur Tisseghem

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I was watching Gary Vaynerchuk doing one of his first live videos on LinkedIN yesterday afternoon where  he was giving us a firsthand look at how he and his team come up with their content.  

This live content brainstorm was surrounding the “what if [fill in the blank] social platform disappeared tomorrow.”  Pretty legitimate question if you ask me – being in the social media marketing agency world, that is. 

So What?

Well, here’s my response:  “So what?” 

Isn’t it like everything – here today, gone tomorrow?  Nothing is forever, not even, in the case of this blog post, Instagram.  What the important thing is, is that we use it while it is here to the very best of our ability – with a goal, a purpose, consistency, and genuinely bringing value to the end user.  

If your clients/customers are there, so should you – no matter how long the fad lasts.  Being where people naturally go is key to online success.  

Whether it’s the currently booming Tik Tok, or the defunct under Vine, Myspace or Meerkat platforms, if/when they shut down, we’ll survive – you’ll survive. What we gain from each of the social platforms is so much more important.  We learn from each of them, no matter how long they stick around on our mobile phones.  And what we learn, allows us to improve in other areas.  

There is no time wasted when we learn and grow in knowledge.  

Agree?  Disagree?  We always love to hear from you – leave us a comment below!


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