By now you have probably taken a stab at creating some Facebook Ads to get your content in front of more of your target audience(s) eyes, since we are all know that any significant organic reach is something long gone (unless you are a household name like Wendys and having public fist fights on Twitter with Burger King…).
Yes, organic reach is a thing of the past for the vast majority of small to medium sized business owners but all is not lost! There is still lots that can be accomplished with very little investment through advertising on Facebook.
We’ve been running Facebook ads for our clients for close to ten years now and still, to this day, we are learning how to achieve the absolute best results. We do this for two reasons. First because we love continually refining our work – it’s kinda a turn on – and second because we consider your advertising money OUR advertising money. We hate wasting our own money and will do whatever it takes to make it go as far as we can make it go – and we do the exact same thing for each and every one of our clients. We think they like that about us. . Which brings us to the point of this post.
There is one magic word to Facebook Ad success
One word that we say three times, like you say “Location, Location, Location” in real estate to emphasize it’s importance…
Creating Facebook Ads which gets amazing return on investment is absolutely a science. And we’re not just saying that to make it sound hard. Oh, it’s hard, don’t get us wrong! But just like science, there’s a whole bunch of testing going on! And we never stop testing, and nor should you.
To us, it’s a competition. Like limbo dancing! How low can you go?!
And now that we’ve been testing for some time (almost 10 years) we’ve got some pretty impressive cost per results to share…
This is our latest Facebook Ads results from one of our clients. As you can see from the far right column, our cost per landing page view (those who stay on the landing page for longer than 3 seconds) are all under $0.09/CPLP. In addition, the second from left column shows the CTR (click through rate) on the Facebook Ad link are all above 11% – up to almost 35%!! That’s 35% of people that saw the ad, clicked through to the landing page!!
Not impressed yet?
YES!! We are seeing CPL (cost per lead) running at UNDER $1.00 with over 10% click through rates!
If you’d like to have us run your Facebook (and Instagram) Ads for your business, please click the yellow chat icon on the bottom of your screen. This is our passion. Let us bring our passion (and the results) to you!