Grab Your Sneakers

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We're Moving Fast!

We are excited to announce that today we officially launch our agency, UpRight Avenue, LLC!

However, we’re certainly not new to this exciting life we call entrepreneurship.

In 2002 we first started, utterly serendipitously, our very first agency, VAWork LLC, in Sarasota, FL, where over the course of more than 11 years we grew to a mighty team of ten content creators and marketers, and were one of the very first virtual assistant agencies in the U.S.

During these 11 years, social media became a new platform for us to experiment and offer as a new marketing outlet for our customers. In 2008, we joined forces with a scrappy, but soon to be mighty company called TechSavvyAgent. Chris Smith (now with Curaytor) and Steve Pacinelli (now with BombBomb) led the inaugural coaching-based company which focused solely on providing techniques and strategies to real estate brokers and agents. Our CEO, Suzanne Hawken, joined them to provide social media expertise and was the woman behind a large (and successful) part of their content created year after year.

Suzanne began to speak at events, teaching social media marketing how-tos and best practices and eventually went on to be hired as the Social Media Manager of realtor.com. Within 6 months, she was promoted to Director of Social Media Marketing and, from a team of one, built her team up to a mighty team of ten!

After another promotion to Senior Director, Suzanne finally made the decision to move on from there and go back to what she was most passionate about – owning her own business and sharing her marketing knowledge with as many people as she can.

UpRight Avenue was created to meet the engagement-focused social media needs of small to medium sized women- (and other minority-) led businesses across North America. We’re excited to take you on this journey with us and see where social media, the world of AI, chatbots and more will lead us in reaching our audiences online.

So grab your sneakers and get ready to go, ’cause we’re moving fast!

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