Remember that sound back in the 90’s (?!) when you got an email? “DING! You’ve got mail!” How exciting was that?! Wow.., those were the days…
Today, I bet if I had a million people in a room, not a single one would be jumping up and down at that sound or the notifications of getting another email. Not one! In fact, I’d be willing to be that they would shudder.
This isn’t great for businesses who rely on mostly free methods of communication, such as eMail. But, things change and so we must adapt and change too.
Enter: Messenger Marketing
Messenger marketing is the newest and most exciting form of communication that has hit the internet in years. Messenger, which is the texting platform you use to privately chat with your friends (and possibly potential customers on your Facebook Page) was launched a whopping 8 years ago (August 9th, 2011, to be exact) but has only just begun to pick up attention with businesses across the world.
Messenger allows you to share text-based messages, images, video and much more. Setting appointments, scheduling, making phone calls, making payments… it’s truly a beast of a machine. But when it comes to email marketing vs messenger marketing, there’s one aspect that truly stands out above all else.
Engagement is King
The engagement produced from Messenger marketing is 5-10x that of eMail marketing – with eMail seeing open rates between 5-10% while Messenger is at 95-99%, and click-through rates of eMail are seen at a dismal 2-5%, while Messenger is at award-winning rates of between 55-75%!
While this is all really great news, we must be very aware of how fragile these rates with Messenger are. Any sniff of it being used as a spamming platform and Facebook will undoubtedly make some massive changes to how businesses can use it…
In fact, it’s already started to happen. Facebook is rolling out some significant changes in January 2020 which will affect the way in which messages can be sent via Messenger without prior subscription approval – which I am 100% behind.
What we don’t want to do is jeopardize yet another communication outlet and make it useless for future use.
Let's Play Nice
Maybe I’m naive, but my hope is that businesses will not abuse this outlet of reaching people but play nice inside these new four walls and engage with people the way they would like. With valuable, purpose-driven, relevant messages.
Want to learn more about the power of Messenger Marketing? Click on the icon in the bottom right of the screen and we’ll be happy to answer any questions you may have.