The Tides are Turning.
Nothing stays the same. Every day, everything around us is different than the day before. And, some things are good, while others aren’t so good. Like, when the sun comes out after a day of snow. That’s good. But, I didn’t remember to eat that ripe avocado yesterday, and today, well, you get the idea…
You see, it’s become a competition. And as Instagram CEO, Adam Mosseri, states, there needed to be some de-pressurization to make it a safer environment for the generation that uses it the most: Gen Z (those aged 24 and under).
WATCH: Instagram CEO Adam Mosseri announces that the platform will start hiding likes for US audiences starting next week. It's the latest step in Instagram’s quest to become the safest place on the internet. https://t.co/BGkMG57rdk #WIRED25 pic.twitter.com/WNTyAPVhaD— WIRED (@WIRED) November 9, 2019
Side Note: Per research compiled by Marketing Charts, while Instagram is very much a youth-oriented platform, it’s worth noting that more 30-49-year-olds say they use Instagram more than they use Pinterest, LinkedIn or Twitter. Interesting!
The Silver Lining
So, here’s the good news. You will still see how many likes you have received on a post (they are only hidden from the public) and from those numbers you will be able to determine, just as you are now, which posts are the top performers and which you could benefit from boosting or using in a seperate ad.
What this also means, is that incorporating Instagram (and Facebook) Stories into your social media mix is even more imperative to your success on social media. And, it’s also worth noting that Stories don’t have public facing metrics either (and they are going gangbusters!).
What do you think of this change? Has it hit your city yet? Let me know in the comment below.
If you are in the Atlanta, GA area, check out Gold Lens Media for your real estate photography and video tour needs. They are, hands down, the best of the best. We get amazing engagement when we use their images and videos on our client's Instagram posts (and Stories).
Visit Gold Lens Media on Instagram to see their latest real estate photography or visit www.goldlensmedia.